Mainly for work but also for curiosity, he visited various parts of the world, from Brazil to Taiwan, from South Africa to Finland. He matured te idea of investing in renewable energy since 2009, after more than 10 years experience in the energy sector. He was initially specialized on solar panels, deepening also the electric charge, cogeneration and solar thermal energy. In the same period, his passion for technology and human contributions has shifted his interest from the simple photo animation of images to video and storytelling. Starting from wedding video industry he joined commercial and marketing skills to specialize in an area that could offer greater possibilities of expression: the business sector. Emotions, technology and innovation led him to believe in electric mobility: after several tests with electric cars, he ordered in 2016 the Tesla Model 3 in the early days of its presentation.